Our Story

BIDHAAR serves as the “The African Brand Incubator” functioning as an Experiential Concept Store, Showroom & Consultancy Agency for New, Emerging, & Established Premium African Creatives & Cultural Producers (The Orange Economy) aiming to access the International Market.

We collaborate and co-create with carefully selected Artisans, Designers, Brands, & Creatives in Fashion, Music, Art, Design, Beauty & other Lifestyle categories based on the Continent as well as its Diaspora Community. Additionally, we offer Creative, Communications, Sales & Business Development Consultancy, Mentorship & Entrepreneurial Education services under BIDHAAR Collective to our members.

We exist because there are global under-appreciation and undervaluation of African Cultural Intellectual Property as well as lack of Pan-African amongst citizens. Aside from that, there is also trade bottlenecks, poor infrastructure, broken distribution, and transportation networks hindering African Creatives from accessing international markets. However, there is increased appetite and demand for products as well as experiences from African origin such as Fashion, Music, Food, Design, Art, and Festivals by millennials worldwide.

Our multi-brand retail concession set to open 1st Week in October 2019 will be located on the ground floor of MARKET PECKHAM “Little Africa” in London, UK. It aims to serve as the progressive “Cultural Hotspot” for Authentic and Contemporary African Craftsmanship, Creativity, Innovation, Products & Experiences in Britain through Storytelling.

We will be offering best-in-class and unique shopping, styling, grooming, entertainment, & dining experiences to our diverse guests who have an appetite for exciting and memorable “Afrourban Experience”. Our ambiance takes into consideration the 5 sensory – Sense, Taste, Sight, Touch, Smell, and Sound to deepen our guests’ appreciation of Africa.

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